Jan 17 2012
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“ A price umbrella is a term used to describe the effect a dominant company can have on a particular market with a popular-yet-expensive product: competitors can enter the market with other products at lower prices and gain customers just based on affordability, buying those companies time and profits to use in order to make their product better.
— A common phenomenon that I didn’t know had a name (via Apple’s Cook determined to stay the course | Apple - CNET News)
